Marketplace with loyalty crypto token for international industry of travel activities
Solving currency exchange issues and making adventures more affordable with one global coin
Problems and solutions
Problems and solutions
Travelers lose up to 30% of a budget for currency exchange and hidden commissions in the marketplaces.
It’s easy to get lost in numerous loyalty programs from different hotels and marketplaces, so most users forget about their points, miles, etc. and don’t get all possible benefits provided by these programs
One crypto coin accepted globally: reduced commissions and no double currency conversion fees
Travelers receive crypto-cashback when buying any activities using crypto coin; one loyalty coin for all providers: tour operators and local businesses. No need to remember and use various points on different accounts anymore.
A frequent fraud with credit cards and chargebacks brings a lot of troubles to current marketplaces.
For emerging markets, it is too complicated to integrate into the current worldwide traveling industry because of problems with financial systems in these regions.
There are only expensive promotions of services and activities available for tour operators.
Cryptocurrency allows to make transactions transparent, reduce the traveling fraud and minimize chargeback risks.
Cryptocurrency will give an opportunity to avoid regional financial systems’ limitations and will help local providers to integrate directly into global travel ecosystem.
Much cheaper user acquisition cost: use Columbery to attract visitors and pay only for real customers. After visit confirmation, visitor and brand are getting a cashback in Columb coins.
An unfair competition with global companies creates unattractive conditions for developing own business for local providers.
Hard ways of promotion for travel businesses that are located out of beaten passes and “must see” places but have a significant authentic and cultural value.
Give small providers an edge in competition by listing them in the same row with the global traveling brands.
Visitors stream from Columbery platform making no additional marketing efforts/budgets to promote their businesses.
Currently, cryptocurrencies are growing fast, but adoption of CC is too slow in the real sector of the economy. Most of the travelers have never heard of a crypto-currencies and have no idea of how to use them.
Current marketplaces are unable to risk and switch to cryptocurrencies on their platforms due to the sustained classical business models.
Cryptocurrency cashback for any purchased activity boosts traveler’s interest in the crypto ecosystem and eventually leads to faster cryptocurrency adoption and crypto community growth.
Although Columbery integrates fiat payments to reach a wide range of travelers and providers, it also offers a blockchain solution which is independent of regional financial systems.
How it works
How it works
Columb (CLMB): Utility token issued on Ethereum blockchain to be used for purchasing experiences
1. Marketplace: Activities with a loyalty Cashback in CLMB coin
/ Every activity bought with fiat currencies gets cashback in CLMBs.
We cooperate with the popular traveling brands and list their services with their promo programs. When traveler decides to purchase our partners' services online or visit their location, he provides a coupon to get a CLMB cashback. While our partner also receives a refund for user acquisition in the form of cashback in CLMB.
With the earned CLMB crypto coins, a traveler can buy any experiences on our platform from the same brands and small businesses. We use content platform «Columbery Stories» as one of many ways of bringing new unique providers to the marketplace.
2. «Columbery Stories» enter competition to win CLMB coins
/ Travelers write about their culture and providers to gain CLMBs.
«Columbery stories» is a user-generated content platform that allows travelers to write a post about fascinating cultural gems or the brightest travel experiences and amazing people providing them, share these posts in social media and win CLMB coins for top content to spend on marketplace activities.
Anyone can support stories by reposting them. If the story you endorsed wins, then top promoters get coins. Thus, any engagement on the platform allows earning CLMB coin.
Once upon a time, Jane found a coupon to the Disneyland through Columbery. She made a use of it and received some CLMB coins back on her account. Later that month, she was looking for some things to do in her home city Prague and came across Columbery stories. She decided to write her own story about how a few months ago, on the way to Tallinn, she discovered a freaking cool kitesurfing club in Parnu. This story attracted a lot of attention and Jane has won, even more, CLMB coins. Next time she was traveling to Morocco and found surfing classes through Columbery. This time, instead of exchanging dirhams, she paid directly with CLMB’s, basically spending 0 fiat currency.
A market competition in the tourist centers is tough. To win more travelers, «City bus tour» joins Columbery and posts an ad with a discount coupon for 1$ per acquired user. Every time a traveler uses the coupon and buys a bus tour, «City bus tour» company account receives a cashback in CLMB coins. The operator pays for real customers, not for clicks or ads views. And, it can expect to find the usage of collected CLMBs as demand for them grows.
The «Porto cooking classes» local company offers more profound cultural experiences but lacks enough resources to attract more clients and grow their business. Business owner, Miguel, decides to get listed on the Columbery platform. His activities are starting to get the same exposure as famous brands and attracting many travelers. Finally, Miguel realizes that he doesn’t need to cooperate with other tour agencies who brought him fewer travelers. And, that he is also getting more significant income for fewer classes given.
Market and competition
Market and competition
Current marketplaces offer only guided city tours and time spent with locals. They charge a traveler with the extra commissions and are unable to switch to cryptocurrencies.
Loyalty crypto coin gives an opportunity to unite together existing and uncovered local businesses—considering rural areas potential—under one roof.
12-years experience in PR, advertising marketing. A co-founder of 3 different successful businesses and a founder of own production studio. He believes that it does not matter how great the product is if nobody buys it.
7 years of experience in academic writing and editing for leading institutions. 10 years of experience in international business and communications. Academic scholar in the area of entrepreneurial orientation.
The path of our project showed us that, aiming to engage culture keepers in rural areas, one needs to provide them with safe and fraud-free operations and also be able to do so without inflating the costs and commissions. Using cryptocurrencies, we can achieve exactly that. For a while, we were dealing with the issue that travelers are afraid to enter crypto-world, but we are happy to claim that we found a business solution to onboard travelers to the crypto-world seamlessly.
2. How is Columbery different from any other traveling marketplaces?
First of all, we are the first traveling activities marketplace with own cryptocurrency, something that many existing marketplaces are not able to introduce. Secondly, our strategy is aligned to reach at least 50% bigger market offering, spanning countryside activities. Another reason is that we are traveler-centered. UX of our project is focused on solving immediate travel needs, such as “find activity close to me at this exact moment”. And finally, we have a strong mission both in the blockchain and travel communities. We onboard traveler to the crypto world as well as to developing regional markets.
3. How can you ensure a quick platform growth?
Our most significant task, as for now, is to grow an as big database of partners as possible. For this, we have recently greeted in the team a person that has 14 years of experience in international business and sales management. Our value proposition to the partners includes: Free advertisement and economic user acquisition. Payment only for converted users. Cashback in cryptocurrency. Real stories about travel adventure from users shared in social media (e.g. additional advertisement).
4. Are you a scam? Why should we trust you?
No, we are real and working together since 2016. Feel free to trace our history from Facebook at least. Four of us with the various motivations and experiences teamed up in Kiev to conquer traveling industry. Having polar-opposites backgrounds helps us strengthen our interaction and productivity. In September 2016, we’ve come up with the project name and our story has begun. Since then we did:
Went through the accelerating program at GrowthUp
Developed 3 project pivots (3 different business models, in-depth insights into our customer’s needs)
Research and feedback ✓ / Design ✓ / Backend ✓ / Business development ✓ / Advisory board ✓ / Winning of ICO campaign from ICOBox - ✓
Received the Estonian Startup committee approval for legal regulations.
Our ICO campaign development – in process / Team expansion – in process / Fundraising – in process
ICO is a new stage that is extremely important for us to grow and make the traveling revolution happen.
Some prominent players in travel market joined our team as advisors, including Casey Fenton (the founder of CouchSurfing) since August 2017, David Passiak (Innovator, futurist, the author of 3 books) since July 2017, and Denis Yurchenko (Country Manager and CIS at Apple) since November 2017.
5. What can we do with CLMB coin?
There are at least 2 main applications and advantages for a coin holder:
For crowd-sale participants: to book super-discounted unique cultural activities as soon as the platform will be launched, and;
For anyone: to engage on a platform by writing and sharing stories, use discounts from partners and accumulate enough CLMB coins to get free activities.
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